“Do Cool Stuff” is a fun little phrase we made up to highlight the joy of doing.
At SLEKE., we believe that life is meant to be experienced fully, in all its messy, breathtaking, and vibrant glory. This philosophy encourages us to rediscover the real world and reconnect with our passions, hobbies, and the things that truly make us feel alive. For some, it’s hiking a mountain trail. For others, it’s baking sourdough bread. And for others still, it’s knitting a capybara (yes, someone actually did that). The common thread? Engaging with the real world, doing “cool stuff,” whatever that means for you.
When we created The Phone, our goal was twofold. On one hand, smartphones connect us with people, cultures, and experiences that were once hard to reach. On the other hand, these same devices can trap us in a cycle of constant scrolling, diluting our real-life experiences. We designed The Phone to be a tool for freedom - a way to reclaim mental space and enable us to engage in life’s adventures without digital distractions.
There’s a sunset outside your window right now. A friend you’ve been meaning to call. A hobby you “don’t have time for”. The SLEKE philosophy isn’t about shaming screen time—it’s about making room for the moments that truly light you up.
The Phone is about creating healthy boundaries with the tech we use every day. By curating a tech environment that prioritizes function over distraction, The Phone helps users rebuild the mental bandwidth to ask: “What did I used to love doing before my phone took over?” As one user put it: “Hobbies feel lost in today’s world. SLEKE gives people the space to rediscover them.” Our users average just 38 minutes a day on their device, freeing up over 24 hours a week to invest in relationships, adventures, and that hobby you “don’t have time for”.
The philosophy behind "Do Cool Stuff" is a rallying cry to get out there and live life on your own terms. Life is undeniably beautiful, and we want to help you experience it without any filters. Real-life experiences, genuine connections, and meaningful hobbies make every day worth living. So go ahead: step outside, embrace what you love, and do it wholeheartedly. After all, the world is waiting for you to discover it, one cool moment at a time.
From us here at SLEKE., we want you to remember:
Do Cool Stuff